LAS VEGAS (December 12, 2014) – Caesars Entertainment has been recognized as one of America’s most community-minded companies in The Civic 50, an annual initiative that identifies and recognizes companies for their commitment to improving the quality of life in the communities where they do business. Points of Light is the largest organization in the world dedicated to volunteer service, and recognition at this level is a tremendous achievement. All companies with $1 billion in revenue or more are invited to apply for the Civic 50.
Caesars was distinguished as the most community-minded consumer discretionary company in America, a large and highly competitive category. Past winners in this category include The Gap, Hewlett-Packard and Campbell’s Soup. Hasbro and The Hershey Company were named second and third, respectively, in the category this year. Caesars Entertainment also achieved three top-10 “dimension” rankings, coming in first in Integration, fourth in Institutionalization and ninth in Social Impact. Points of Light was inspired by the extent of the investment of the company’s employee volunteer program – HERO – and its members’ time and contributions to nonprofits, the integration of the company’s community engagement efforts with the way it does business, the way Caesars has elevated responsible gaming as a core value, its dedication to mitigating its environmental footprint, its investment in employee health and wellness, and the extent to which Caesars drives economic development in the communities in which it operates.
The Civic 50 survey evaluates companies based on several criteria, including how extensively and strategically resources are applied to community engagement, and how a community engagement program supports business interests and integrates into business functions. Other criteria include how a company supports community engagement through its institutional policies, systems, and incentives, and how a company measures the social and business impact of its community engagement program.